News BA Speed Read #7: How to Win Friends and Influence People Brand Ambassadors need to be skilled at leading others and being able to connect, almost instantly, with customers to make a sale with them. Carnegie's book shows us how to do this. BA.Life team Read more stories by this author. BA.Life team 6 Sep 2018 • 4 min read Dale Carnegie started his professional life as a salesman, a great salesman. He made his sales territory the national leader in Canada between 1908 – 1911.Carnegie adapted his career and started teaching his passion of public speaking, earning up to $500 a week ($11,800 today). The World-famous Warren Buffet, one of the most successful investors of the 20th century, took Carnegie's course at age 20.Fortunately for us, all the same lessons were packaged into his now famous book, How to Win Friends and Influence People.Want to get to the good stuff quickly?Well, we’ve done the hard work for you, read the book and created this Speed Read for you.Made up of four comprehensive parts, Carnagie explains in detail the principals that will set you up with the knowledge to become an influential leader in your field. We’ve taken these principals and shortened them into bite sized bits for you.So, let’s get into it!Principle 1: Don’t criticize, condemn or complain at someone.Principle 2: Give honest and sincere appreciation, don’t just say it because you feel you should.Principle 3: Stimulate an eager want in the person you are dealing with.Principle 1: Become genuinely interested in other people.Principle 2: Smile. Always smile.Principle 3: Remember that a person’s name is, to that person, the sweetest and most important sound in any language. Never forget their name!Principle 4: Be a good listener. Two ears for listening, just one mouth for talking.Principle 5: Talk in terms of the other person’s interests.Principle 6: Make the other person feel important — and do it sincerely.Principle 1: The only way to get the best of an argument is to avoid it completely.Principle 2: Show respect for the other person’s opinions. Never say, “You’re wrong.”Principle 3: If you are wrong, admit it quickly and emphatically. Be humble in your mistakes.Principle 4: Begin in a friendly way.Principle 5: Get the other person saying, “yes, yes” immediately.Principle 6: Let the other person do a great deal of the talking.Principle 7: Let the other person feel that the idea is his or hers. Even if it was a shared point.Principle 8: Try honestly to see things from the other person’s point of view, not just your own.Principle 9: Be sympathetic with the other person’s ideas and desires, even when they are different to yours.Principle 10: Take the moral high ground and appeal to the ethical reason in any situation.Principle 11: Dramatize your ideas. We live in an age where we need to go big or not at all.Principle 12: Throw down a challenge. As human’s we like to be challenged and win.Principle 1: Begin with praise and honest appreciation in all critical conversations.Principle 2: Call attention to people’s mistakes indirectly, as they may not deal well with direct criticism.Principle 3: Talk about your own mistakes before criticizing the other person. They will respect your humbleness and accept the criticism better.Principle 4: Ask questions instead of giving direct orders. Make the other person feel involved.Principle 5: Do not humiliate the other person in private or public.Principle 6: Praise the slightest improvement and praise every improvement. Be sincere in your admiration and generous in your praise.Principle 7: Give the other person a fine reputation to live up to. Build them up and give them confidence.Principle 8: Use encouragement. Make the fault seem easy to correct and within their power.Principle 9: Make the other person happy about doing the thing you suggest to them.Every single point here hit us with a punch as it is so relevant to what we do as a Brand Ambassador, we need to be skilled at leading others and being able to connect, almost instantly, with customers to make a sale with them. Do you follow these principles already when you’re in the field? If you recognise these traits already then feel super confident that you are on the right road to 'winning friends & influencing people'.Want more info to help understand the above principles? Grab ‘How to Win Friends and Influence People’ on Amazon here.Also, you’ll our last speed read ‘You Are A Badass’ by Jen Sincero, an uninhibited way of thinking on how to change our lives and take control of who we really are.