The importance of emotional intelligence

Find out why building your ‘soft skills’ is a huge factor in your personal and business growth.

The importance of emotional intelligence

Many people value intelligence as a factor for success. But our IQ is far from the only thing to determine our chances of being successful, especially as a Brand Ambassador. Studies now show that companies are on the hunt for talent that weigh heavily in EQ V’s IQ

At first glance, this may seem a bit fuzzy. Yet it can be summed up simply in the ability of an individual to become aware of emotions, to manage them and to express them effectively. Who wouldn’t want that skill in life? The impact on relationships, communication and leadership abilities is boundless.

As a Brand Ambassador our ability to foster human connection is our superpower! With clients, customers old and new, and of course with the network of people we are coaching daily. Decide now to master these skills and watch your results skyrocket!


This involves knowing your own feelings. It includes having a good grip of what you’re capable of, when you need help, and what your emotional triggers are.


This involves being able to keep your emotions in check when they get to the point they will cause you issues. Self-management involves being able to control outbursts, calmly discussing disagreements, and avoiding activities that make you question yourself like extended self-pity or panic.


We could think that everyone would be motivated by rewards like status or money. But Goleman’s model of emotional intelligence suggests that some people are motivated by personal interests: personal joy, curiosity or satisfaction of being productive, others will be motivated by fear of losing an important aspect in their life.


While the three previous categories refer to a person’s internal emotions, this one deals with the emotions of others. Empathy is the skill and practice of reading emotions of others and responding appropriately. Listening and paying attention in the present is a big one here, a challenge in today’s super charged world for us all!


This involves the application of empathy as well as negotiating between the needs of others with your own. This can include finding common ground with others, mentoring others in the community, and being persuasive.

The link between emotions and behaviors

First things first, the four main emotions we have are: Happy, sad, mad and scared. These are the basic emotions which we start and grow from. But the most important thing is to understand how people’s emotions and actions are connected. For example: someone embarrassed will withdraw, an insecure person will seem disconnected from what you say, someone angry will tend to raise their voice and an overwhelmed person will tend to panic or cry in certain situations. It’s important to understand the links between emotions and how they come out in real life.

Finding a solution

When conflict arises, it is deeply linked to our emotions. We all have a different emotional history and different patterns. This is why we have to understand people’s emotions and behave with someone rather than simply reacting to their emotions. Generally, people that are open-minded have more emotional intelligence. This allows them to deal with day to day challenges more easily as well as the ability to listen.

To deal with people and especially team members you first need to know yourself to make sure you have the right attitude. From a personal standpoint, you need to know what triggers you, how this shows itself in your actions and what will happen with the emotions and feelings that come from said actions.

Ok so what can you do now with this newly imparted wisdom? Download this short self assessment and get started on developing your awareness and solutions today! We would love to hear your feedback, comment below and let us know what you think!